Sitegeist Blog - Post

It’s time. In an earlier post, we learned that newspaper websites, bloggers and more were chasing traffic by using ambiguous, vaguely sexual terms in their headings.

After some spirited comments, I decided to try it too, but for purely scientific reasons.

The headline here was suggested in comments by John Ford, an architectural lighting designer who knows a thing or two about puns.

He wrote:

I bought a tap at the hardware store a while ago which had written on the tag: “Rough Stop Cock Brass Male”, which roughly translates to a brass stopcock with a rough surface and a male thread. It makes me think of gay porn, not plumbing hardware… Not a headline though…

Oh, I beg to differ, Mr Ford. I think it’s a grand headline.

By the way, a search on Google for this series of words delivers 16 legitimate plumbing results before a porn return. The adwords spots, though, are pure smut (although some of the ladies out there might want to see just how hunky those hunks are…).

So check back at the comments here occasionally, and I’ll post updates on how traffic stats are going.