Sitegeist Blog - Post

It’s not about you

Really. It’s not.

Think about the biggest and most successful online players:

  • Google
  • Amazon
  • YouTube
  • eBay
  • Wikipedia
  • Flickr

Not to mention the social networking juggernauts such as Facebook, MySpace and Twitter…

Think about your favourite shop, cafe, designer…

Being successful online and offline is about having something other people want. Any good salesperson knows that people don’t buy products – they buy the dream, the promise, the attitude, the story…

Do you have something other people want? Or do you have something you think other people should want?

It’s not about you. It’s about them.

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Date: Friday, 29. January 2010 9:15
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Subject area: User focus
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