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Who cares about you? Not me.

You’ve got a new-look website. You have a great new application. You offer a hip new service. Good on you.

I don’t care.

You offer better service? You offer ease-of-use? You give me something I can’t get anywhere else? You follow up on my problems?

Ahhh. Now you have my attention. Let’s begin…

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Date: Friday, 4. September 2009 12:53
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Subject area: Being good, User focus
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