Business-to-Business; Lonely Planet
Content creation for audio walking tours (for Italian translation), 2008;
Content creation for Cascade Breweries guide to the world's coolest cities, 2007;
Authoring a custom print guide to great Australian drives for the Australian Tourism Commission, 2008;
Microsite content, print guide concept and content creation for Singha Beer guide to the world's best bars, 2009.
Client needs: Content for custom print, web and audio travel guides for Lonely Planet's business-to-business clients. Deliverables need to adhere to Lonely Planet's famous brand values of independence, liveliness and ‘telling it like it is', while simultaneously adding value to third-party brands.
Sitegeist delivers: Sitegeist collaborated with the fine folks at Lonely Planet to create targeted content for important business-to-business clients. Every client wants content that embodies Lonely Planet's brand values, but they are also seeking something unique and tailored for their own business needs. We do that.
Sitegeist has a long-standing relationship with Lonely Planet Publications, and a sophisticated understanding of the requirements of lifestyle content creation for diverse audiences. Our work always goes down well.
"We have used Sitegeist's services several times and have always had exceptional results. John from Sitegeist knows the web audience and how to deliver user-friendly content and navigation every time. I would recommend him for any site-map, scripting or navigation work, big or small."
Jeff Trounce, Global Manager – Client Solutions, Lonely Planet Publications