Testimonial
“I have worked with John Ryan for many years and have always regarded his web content skills very highly. Most recently John created the content for a microsite for us from scratch. Our goal was to entertain and engage with consumers as part of a new brand campaign. From the broadest brief John rapidly came up with fun games, fascinating quotes and a generally brilliant entertainment zone. John's work comes with the highest recommendation. ”
Helen Souness, Marketing Director, SEEK Limited
Articles
Web 2.0 - Do You Need It?
Web 2.0. It's all the rage. For the past few years, it's dominated online activity.
While some perverse folks dismiss the term 'Web 2.0' as meaningless, most agree that it's used to describe the trend of 'collaborative media' or 'social filtering'. Web 2.0 is all about interacting with your users/visitors/customers in an intimate and compelling way. And it's about turning those people and interactions into a real community, allowing your site users to interact with each other. It's brave. It exposes you to the judgement of the masses (or “the wisdom of crowds”). It seems scary. It's not.
This Web 2.0 movement is marked by socially-orientated sites that utilise tools such as:
- blogs
- polls
- wikis
- RSS
- aggregators
- tagging
- tag clouds
- bit torrent (and peer-to-peer generally)
- folksonomies
- microformats
- podcasts and vodcasts
- user reviews and ratings
- mashups.
So what does your site need? Anything here? Or does it all sound like gobbledygook?
What websites need is a clear strategic vision, not the latest widget. Knowing your business and knowing your website visitors' needs will let you figure out what tools to provide, and how to deploy them. Web 2.0 is not technology: it's a mindset that lets users share and collaborate.
Is it a mindset that would help your business?
Do you need help unlocking the web's potential? Sitegeist can help you decide whether new developments in online publishing are right for your business. Contact Sitegeist.
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