Testimonial
“I have worked with John Ryan for many years and have always regarded his web content skills very highly. Most recently John created the content for a microsite for us from scratch. Our goal was to entertain and engage with consumers as part of a new brand campaign. From the broadest brief John rapidly came up with fun games, fascinating quotes and a generally brilliant entertainment zone. John's work comes with the highest recommendation. ”
Helen Souness, Marketing Director, SEEK Limited
Articles
Invest in the Downturn
It’s the Global Credit Crisis, and it’s on everyone’s minds. Effects have well and truly rippled through from the confidence-busting events in the US housing market to the rest of the world. While terms like Naked Short Selling once conjured images of clothes-optional underwear shops, these days it’s just another in a litany of new ways to say 'unrestrained greed'.
Shame that the instigators and beneficiaries are never as hard hit as those further down the economic pyramid…Same as it ever was.
Which is where you come in. The biggest businesses in the world are complicated and multi-faceted. And they’re also more likely to be highly exposed to risk and downturn in the current climate. Listed companies are boarding up their windows to protect those inside from the flying debris of bad loans and stinging cuts from paper wealth. Back to basics. Core business. Which, for many of them, means skimping on 'less important' aspects of business, like, say, marketing, brand building, customer service and product development.
Is your business exposed? Or do you operate on a smaller scale? Is the economic situation disastrous for your business, or just something to be aware of?
Now is the time for smaller, more lithe, and more determined businesses to make a move while the big players are in the panic room. Invest in your brand and your products, get your business operating across channels, and keep up that marketing spend. When your biggest competitors emerge, squinting at the bright light, you might just have moved up a notch or two, and you’ll certainly have all the momentum.
Want to learn how content can make your business better? Contact Sitegeist.
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